Deeply disappointing experience…
Deeply disappointing experience managing our Meta ad campaigns. Despite being a female-focused luxury clothing brand, our ads were repeatedly shown to older men, something we raised in writing on multiple occasions. We also had to repeatedly ask for products we'd explicitly excluded to be removed from campaigns, as they were discontinued and eventually removed from our website anyway, only for them to keep reappearing in the ads.
The ad copy itself was often visibly generated by ChatGPT, with none of our brand's tone or voice, to the point where we ended up having to write our own copy, overlook the ad performance, and monitor who it was being advertised to, which raises the question of what we were actually paying for. Most of the ads were run wide open using Meta's Advantage+ targeting, a setup anyone can do themselves. We expected the agency to work from our existing customer data and fine-tune targeting to reach our core customer; instead, our ads were shown to everyone, including men aged 65+.
During our final contracted month, no changes or optimisation were made to our campaigns at all, despite continued daily ad spend, while the Performance Marketing Specialist was on leave and no one else was assigned to cover the account to improve the performance.
It's a shame, because the CEO came across as a genuinely nice guy, and we really wanted this partnership to work long term. Unfortunately, the actual experience with the team didn't match that.
We raised these issues consistently from the very start of the contract. Would not recommend this service to any brand that cares about how it looks and connects with its customers, in fact, I wouldn't recommend this service to anyone. Even someone with no marketing background can set up a Meta Advantage+ campaign that targets men and women across all ages. You don't need an agency for that.








