Asetek is a global leader in mechatronic innovation and a Danish garage-to-stock-exchange success story.
Founded in 2000, Asetek revolutionized the PC cooling market with the innovative all-in-one liquid cooler and in 2021, Asetek Racing burst onto the sim racing scene with our groundbreaking hydraulic Invicta™ Pedals.
We have since expanded and are now offering steering wheels, direct drive wheelbases, and pedals in three different line-ups: La Prima™, Forte® and Invicta™.
Everything we do is based on three words that define Asetek Racing.
PERFORMANCE: Because racing is in our DNA. We want to win – and that's why Asetek Racing was founded in the first place. To develop sim racing hardware that can make you a better racer.
PRECISION: Going from PC cooling to sim racing gear may seem like quite the leap, but from an engineering perspective, the two are quite similar. We conquered the world of liquid cooling by excelling at ‘mechatronics’, which is the integration of mechanics, hardware, and software, and that is exactly what sim racing gear consists of.
PASSION: We are racers at Asetek Racing. Founder and CEO of Asetek, André Eriksen, has always had a burning passion for racing, and everything we do is based on real life racing and authenticity.
