Sam, we're disappointed to read this review, as it does not accurately reflect our engagement or the documented outcomes of the campaign.
The statement that there was "no ROI" is factually incorrect. By the client's own feedback to us at the time (which we have recorded), the meetings we booked produced 10 live vacancies for candidate's that the client specialises in placing, equalling more than £45,000 in potential placement fees. Over the course of the campaign we booked 16 qualified meetings with decision-makers at firms holding live vacancies, with multiple opportunities progressing to proposal stage and several described by the client as having gone well. Whilst not every opportunity ultimately converted into revenue, the campaign generated genuine, commercially significant business opportunities and cannot reasonably be described as delivering "no ROI."
Our service offering is clear: We deliver qualified sales meetings on behalf of our clients within their ICP with decision-makers at companies who have live vacancies who are interested in working with recruitment agencies, it is not our responsibility to close the sales calls for the client. That responsibility sits with the client, as communicated before entering into agreement.
It is also important to provide context that this review omits. Throughout the engagement there were several departures from the agreed campaign process on the client's side, including delayed payment of invoices, missed campaign review meetings, and requests to reschedule confirmed appointments. These interruptions affected campaign continuity and the ability to maximise results. In one instance, a qualified prospect elected not to proceed after a confirmed meeting was rescheduled at the client's request.
Outbound lead generation is a collaborative process. We consistently delivered the agreed activity and generated qualified opportunities, but the success of any campaign also depends on timely engagement, consistent follow-up, and adherence to the agreed process by both parties. Every meeting, call and outcome is recorded, and we are happy to make the full record available to anyone who wishes to verify exactly what was delivered.
We always welcome constructive feedback and openly acknowledge where we can improve. However, we cannot agree with a review that omits key context and states there was "no ROI" when our records clearly demonstrate otherwise.
We genuinely wish you and your business every success moving forward.
Recruitment Revenue Team