Simon at the Islington store was very helpful , he explained all the sofa designs and fabric choices. We went back home and comms via what’s app with him were excellent even after hours! Ordering was... Zobacz więcej
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Simon at the Islington store was very helpful , he explained all the sofa designs and fabric choices. We went back home and comms via what’s app with him were excellent even after hours! Ordering was... Zobacz więcej
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The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... Zobacz więcej
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Simon was supper helpful and helped me with a very difficult decision regarding which sofa I wanted. He was also very patient with all the last minute changes before finally settling the bill. Can’... Zobacz więcej
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Ordered bed to my new home , but entered my old address for billing finance purposes - loft changed the address for delivery to my billing address. Didn't realise this until I was sent to arrange de... Zobacz więcej
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Napisane przez firmę
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSNapisane przez firmę

53-57 Essex Road, N1 2SZ, London, England, Zjednoczone Królestwo
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Excellent customer service today. Pearl was incredibly helpful and patient with us while we picked our new sofa, and showed us some cheaper options for fabric for a foot stool. Ally the manager was warm and friendly while paying. All around a wonderful experience while buying our lovely new loaf sofa!

Odpowiedź od Loaf - Islington
A spacious showroom and really good to actually see the cushions and to be able to sit on a display cushion.
Sample pieces were available too, to be able to see the different colours and to take away if needed.
Excellent Customer Service from the team and so good that a separate area for young children to be able to watch a film on comfy seats and with some popcorn too!
Really pleased with our cushions.

Odpowiedź od Loaf - Islington
Attentive staff who were able to answer all of my questions (I had loads!). Once they found out a bit more about my preferences, they were really able to assist with my decisions.
Good selection of sofas to look at and sit on in variety of different types of fabrics. Delivery due in 8 weeks and very excited!

Odpowiedź od Loaf - Islington
I went to Loaf Islington to view a table I’d seen online. I’m so glad I did because I realised that it wasn’t right for us.
I had excellent, non-pressured but helpful service by a member of staff in the Islington shack. He helped me to visualise how we would use a table, and think through which size was right for us. I didn’t order anything that day, but the experience gave me the confidence to place an order a few days later.

Odpowiedź od Loaf - Islington
We visited the Loaf store in Angel, Islington. We found the customer service to be just as you want it, not invasive but still existent. Geri the customer service agent was very friendly and was there just at the right time that we needed to start engaging with someone. On our sofa shopping journey we have had the two opposites where no one talks to you at all and there’s no willingness to help and the contrary where the staff don’t leave you alone and can be intimidating, so the Loaf experience was very welcomed. The store is well equipped with self-service samples, swatches, measuring tapes and even water bottles, popcorn and chocolate bars. The purchasing process is really laid back, with the staff guiding you through the need to knows, and the quote is provided by email so you can walk away and think about it if that’s what you want. Quotation and payment was seamless and we can’t wait to receive our new gorgeous sofa!

Odpowiedź od Loaf - Islington
The staff were warm and friendly. The service was great and we didn’t feel rushed!

Odpowiedź od Loaf - Islington
I spent some time looking around the
shop and staff was very friendly and good knowledgeable

Odpowiedź od Loaf - Islington
The staffs were very friendly, Sophie looked after me very well, she helped answered my hundred and one questions with a smile.

Odpowiedź od Loaf - Islington

Odpowiedź od Loaf - Islington
I ordered the Double Stripey Wool Rug and the Squishblocks Modular Sofa from Loaf a few months back, and was very disappointed by the quality of the materials, specially due to their price point. The sofa was as comfortable as an Ikea sofa - except Loaf's sofa is £3k and an Ikea sofa goes for ~£500. I frankly don't understand how they justify their prices. The rug (£445) never really lay flat, and it got dusty really fast - plus it looked and felt incredibly cheap, so I don't understand how or why they price it so high. Again, you can get better quality rugs at Ikea for a much lower price point.
Not only are Loaf's stuff super overpriced for the actual quality, but communication with support is super messy. Although Loaf's support agents are lovely and clearly doing the best with what they're given, phone lines are hard to get through and emails keep getting passed through to different agents, meaning you often have to repeat information over and over again.
When I returned my sofa and rug, it took them a month to come pick it up and, when they did come, they didn't have enough space in their van for the sofa, so the delivery company just left and never called me back. Mind you, at that point, I had been waiting on a £3k refund for over a month. I called their delivery company who then forwarded me to Loaf and it was only after crying on the phone that I got a refund, but it still took a few chases to rebook collection. They were supposed to come on the 19th but instead showed up on the 16th without any prior notice. I was lucky that my neighbour was able to let them in as I was in the office at that time.
Loaf has good branding and that's it - what they are actually selling is not worth the price, and given how much you spend with them, they have a terrible support infrastructure. For the brand, I'd say to improve your support software (They use Dixa - which anyone who has worked in support/tech will tell you is horrendous), improve resourcing, and be more realistic with your prices (or make the quality of what your selling match your price).

Odpowiedź od Loaf - Islington
It was honestly one of the best shopping experiences I have had with kids in tow. Sofas are such a considered and expensive purchase and it was great that they were fully occupied with all the free food/ drinks and the movie theatre and colouring station!

Odpowiedź od Loaf - Islington
Fantastic knowledgeble sales assistant who guided us amazingly through our purchase.

Odpowiedź od Loaf - Islington
The assistants were very welcoming and helpful. I went in a few times to make sure I had chosen the right sofa. All the staff were accomodating and informative on all visits

Odpowiedź od Loaf - Islington
I really love my coffee table, it looks great and it’s beautifully made. The staff were really helpful in store and it was a smooth process.

Odpowiedź od Loaf - Islington
Incorrect sofa delivered. Next date for delivery is end of January

Odpowiedź od Loaf - Islington
Nice client service, I went to the showroom in Islington and they have been very helpful to figure out the best way to make my purchase.

Odpowiedź od Loaf - Islington
Went into Islington loaf branch & the staff were super helpful. They really helped me to make the right choice of fabric for the sofa

Odpowiedź od Loaf - Islington
Ben and his colleague were great. Super friendly and helpful, went out of their way to sort out an issue with my old loaf bed as well as delivering my new sofa. They made sure to take great care and were lovely people.

Odpowiedź od Loaf - Islington
Very helpful, friendly, and knowledgeable staff. They have a good range of sofas and tables in store to browse.

Odpowiedź od Loaf - Islington
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