Hi Paul,
Thanks for your feedback—I've looked into your case and spoken with the team, and frankly, a few things don’t quite line up.
From what I understand, you and Danny have been in fairly regular contact regarding both your bike search and the potential trade-in. As you may already know, we don’t buy bikes for our personal collection—every bike we purchase, whether via trade-in or direct sale, is intended for resale. That means, yes, we need to factor in a profit margin. It’s not exactly a trade secret—it’s just how business works. And if our offer aligns with Cat N/D prices from other traders, it’s because that’s where the market sees the value.
On top of that, based on the photos we’ve seen, your bike would need recommissioning before we could consider it retail-ready, which naturally impacts the trade-in value.
If you'd like to chat more about this, Danny’s always happy to talk things through.
And just to clear the air—we’re not “in cahoots” with anyone. There’s no secret alliance or Illuminati of bike traders. It’s just us, doing our thing—one bike at a time.
Best regards,
The Choice Team