Poor communication, questionable targeting, and promised information never delivered
I hired Backers Bridge to promote my Kickstarter campaign with the understanding that crowdfunding marketing cannot guarantee results. My dissatisfaction is not simply that my campaign did not fund. My concern is that the service was poorly executed, communication was consistently inadequate, and promised information was never delivered.
From the beginning, I had to repeatedly follow up for basic updates and reports. On June 15, I was told that the first campaign report would be uploaded within 24 hours. By June 17, I still had not received it and had to ask again. I was then told that a list of high-priority backers would be uploaded within another 24 hours.
After later email campaigns, I repeatedly asked how the recipients were selected, what targeting criteria were used, and what changes had been made between Campaigns 1, 2, and 3. This was especially important because many of the recipients appeared to have professional ties to the medical industry, which had no obvious connection to my absurdist fiction book campaign.
Instead of receiving a specific explanation, I was told that backers were selected based on their Kickstarter history and activity and that targeting was “continuously refined.” That answer did not explain why these particular people were considered relevant to my project.
I was also promised a summary of the targeting adjustments and performance expectations. This was first offered in June and later promised again on June 27, when I was told it would be sent “shortly.” It never arrived.
The promotional email itself was also disappointing. Rather than being designed as a proper HTML marketing email with readable text, clear sections, multiple links, and strong calls to action, it consisted almost entirely of one extremely long image. The result looked unprofessional, was difficult to read, and gave recipients very little to interact with other than clicking the oversized image itself.
Throughout the process, I responded promptly, approved materials quickly, and repeatedly attempted to get clear answers. After my Kickstarter campaign ended, I sent a formal email on July 1 outlining my concerns and asking Backers Bridge to propose an appropriate resolution. I received no response. I later followed up again and still heard nothing.
In my experience, the biggest problem was not the lack of guaranteed results. It was the lack of transparency, accountability, and meaningful communication. I paid for a targeted promotional service, but I was never given a clear explanation of how the audience was selected, how the targeting was adjusted, or what performance expectations were based on. Promised summaries were not delivered, and my final attempts to resolve the matter were ignored.
Based on my experience, I cannot recommend Backers Bridge. Crowdfunding creators should be extremely cautious, ask for detailed explanations of the targeting process before paying, request examples of the actual email format, and make sure every promised deliverable is clearly documented in writing.